I’m a copy editor, proofreader, content writer and brand voice thinker from Melbourne/Naarm, Australia.
I used to be a graphic designer but then I started obsessing over misused en dashes, busted clauses and jargon-packed paragraphs that endlessly circled their point.
So now I help words live a good life.
- Structural editing
- Editorial content writing
- Content strategy
- Brand voice development
- Writing and style guidelines
- Grammar and punctuation hot tips
Workshops for any/all of the above
Scroll to explore some examples of these things in action, plus more.
And for rates, questions about how we can work together or advice about whether that comma belongs in that spot, get in touch.
01 MAKE GRAMMAR GREAT AGAIN
In 2017, I wrote a book based on a zine. Published by Thames & Hudson Australia, the book explores the basics of grammar, punctuation, style and usage through the grammatically iffy tweets of a former US president. I tried to gift a copy of the book to that president the next time I was in town, but he wasn’t around.
Buy the bookWriting!
02 CONTENT PLANNING AND MAKING
As a freelancer, a team member and CHEP Network’s Head of Editorial, I’ve pitched, strategised, written and edited short- and long-form editorial, social and digital marketing content for clients including Telstra, Flybuys, ING, Coles Liquor Group, Tourism Tasmania, City of Melbourne, MPavilion, AIA Vitality, Danone, Genea Fertility, RMIT, Zero Latency VR, Stegbar and Builders Academy. Content hubs, video scripts, newsletter programs, digital toolkits, you name it.
Give me the smell of hot-off-the-press mags and the caffeine-fuelled deadlines behind them. I’ve managed, contributed to, copyedited, proofread and made style guides for print and digital publications including Monster Children, The Thousands city guides, Acclaim, Lost & Found, Vice, Pallet, Four & Sons, Lunch Lady and Art Guide Australia. Oh, and some theses and memoirs too.
Photo @mpavilion04 VERBAL IDENTITY THINKING
Move over, brand identities with 632 pages of intricate design guidelines yet just three nondescript adjectives summing up “our tone of voice”.
For clients including MPavilion, Private Media, Museums Victoria, The Australian Ballet and AHM – and with internal C-suites in my agency roles – I’ve explored, refined, outlined and coached how their brands choose to use language in all sorts of communication situations, for all sorts of messages and mindsets.Voice!
Photo @annemoff for @thegoodcopy05 TEACHING
“Highlight of my week!” I once earnestly exclaimed to one of my agency bosses after running a ‘proofreading 101’ session for a client’s marketing team. I’ve helped brands like AHM and students at RMIT refresh their grip on things like voice, house style and punctuation. And after I wrote the curriculum for The Good Copy’s nuts-and-bolts grammar course, I spent a few years helping the incomparable Penny Modra deliver it, along with other writing workshops, to marketing, brand, media, legal and design teams around the country.Workshops!
WORDS, BASICALLY firstname.lastname@example.org